Book Review
Publicising Your School is the essential guide for school managers, teachers and administrators who care about presenting the image of the school or a department effectively in the community.
It is a practical, working book, packed with examples, illustrations and checklists to help the reader to understand and use a wide range of media and techniques with the best results.
It is suitable for beginners and experienced publicists, starting with basic definitions and building to a complete promotional package for school activities that need greater publicity.
It covers:
o Raising the profile of the school
o Creating pride in the school
o Defusing and explaining bad news
o How to work with people in the media
o Preparing for media interviews
o Appointing a publicity officer
o Improving the environment
o Open days
o School publication, badges, letterheads and logos
o Planning, advertising and staging popular school events
o Working with the community
o A ready-made outline publicity strategy
Publicising Your School is a invaluable as a step-by-step guide to a coherent publicity strategy to enhance the image of the school as a whole, a reference handbook to specific techniques for particular purposes, and an instruction manual for campaigns for special events.
To buy online, log on to ‘Publicising Your School’.
Publicising Your School is the essential guide for school managers, teachers and administrators who care about presenting the image of the school or a department effectively in the community.
It is a practical, working book, packed with examples, illustrations and checklists to help the reader to understand and use a wide range of media and techniques with the best results.
It is suitable for beginners and experienced publicists, starting with basic definitions and building to a complete promotional package for school activities that need greater publicity.
It covers:
o Raising the profile of the schoolo Creating pride in the school
o Defusing and explaining bad news
o How to work with people in the media
o Preparing for media interviews
o Appointing a publicity officer
o Improving the environment
o Open days
o School publication, badges, letterheads and logos
o Planning, advertising and staging popular school events
o Working with the community
o A ready-made outline publicity strategy
Publicising Your School is a invaluable as a step-by-step guide to a coherent publicity strategy to enhance the image of the school as a whole, a reference handbook to specific techniques for particular purposes, and an instruction manual for campaigns for special events.
To buy online, log on to ‘Publicising Your School’.
